Now Playing:Hamilton Lewis Hamilton Vodafone McLaren Ad - Make the Most Of Now
Description: Lewis Hamilton www.rtrsports.com - McLaren is one of the better funded teams in the F1 pitlane and the Vodafone deal is one of the largest team sponsorships. As a global brand the ways in which Vodafone can leverage F1 in markets around the world is extensive. The company has become increasingly adventurous in the way it uses F1 in its marketing. Vodafone has encouraged the public to "Make the most of Now" and "Chase the Dream" in mainstream campaigns which have also helped to spread awareness of F1, McLaren and Lewis Hamilton in particular. - All rights are properties of their authors